"Providing ultimate comfort with wireless bras for

50,000,000 women worldwide."

Comfelie intimates are driven by comfort felicity devoted to making you feel your best. The euphoria and purpose of sheer comfort is to fuel your confidence to shine from the very first layer of all ages and sizes, without compromising the true support you need. Every refined silhouette has undefined beauty to be discovered and redefined by your own. We believe all bodies are worthy and deserve to exist just as they are - that's why we created COMFELIE, to physically and emotionally liberate your body in real comfort and support.

COMFELIE's Innovative Journey:

Insights From A Seamless, Wireless Jelly Gel Bra Pioneer

What Does Women's Lingerie Truly Mean to Us?

This question has been at the core of our team's journey since COMFELIE's inception. It reflects a new perspective on modern women's exploration of their bodies. At the outset, our primary focus was on ensuring long-lasting comfort in every piece of lingerie, forming the DNA of our brand. To achieve this, we prioritized fabric selection, as the design and production standards for lingerie differ greatly from those of other garments. Lingerie is far more intimately connected to the body and needs to meet rigorous requirements for comfort and safety.

How Our Lingerie Brand Inspires a Lifestyle

Lingerie is no longer just a hidden garment; it has evolved into a lifestyle statement. Today's consumers seek not only comfort but also products that align with their self-expression and values. For COMFELIE, this meant expanding our vision beyond function alone. We began to explore the intersection of lingerie with lifestyle - how a simple bra could represent freedom, confidence, and a commitment to one's self-care.

Jelly Strip Technology

Jelly Strip innovative process used in lingerie and other apparel, especially in Shapewear, sports bras, and other functional lingerie. Jelly Strip ( also called "Jelly Gel" ) is an elastic and soft Gel, commonly used on the edges, straps, and cups of lingerie to provide additional support and comfort.