Der Blog

How to Power Dress in Your 30s

Power dressing in your 30s isn’t about trying to fit in—it’s about showing up as your most confident self. This blog explores how to build a personal power look, why comfort is key to focus, and why your bra (yes, really) is the foundation of it all.

Why Do Some Women Prefer Wearing a Bra Over Going Braless?

Why Some Women Prefer Wearing a Bra 24/7
Not every woman rushes to take off her bra at the end of the day—in fact, many prefer to keep theirs on almost 24/7! From comfort and support to better focus and sleep, discover the real reasons why some women say yes to the bra life—and explore wireless bra options so comfy, you’ll want to sleep in them.